By 1996, the company was in trouble, and in 1997 Steve was brought back, along with the NeXT operating system, which would eventually form the basis of Mac OS X. That led to Steve being forced out of the company and going off to form NeXT.Īpple focused on selling Macintosh models at the highest possible margins, but would eventually fall foul of a mix of unsustainable pricing in the face of competition from Windows machines, and an overly complex product lineup. Steve Jobs and then Apple-CEO John Scully fell out in 1985, when Steve wanted to focus on the Macintosh while Scully wanted to put more attention on the Apple II, which was still selling well. The Macintosh transformed the world’s understanding of what a computer was, and would eventually lead to Microsoft adopting the GUI approach. Way too expensive to succeed, it was replaced by the Macintosh in 1984, launched with the single showing of a Ridley Scott commercial during the Super Bowl. The modern Apple as we know it today began in 1983, with the launch of the first personal computer with a graphical user interface, the Lisa. The company’s first product was the Apple I, a personal computer hand-built by Woz and sold in part-completed kit form. The following year it became Apple Computer, Inc. Key AAPL history From Apple I to iMacĪpple was founded in 1976 by Steve Jobs (Steve), Steve Wozniak (Woz), and (briefly) Ronald Wayne as a business partnership: Apple Computer Company.

Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Apple’s five software platforms - iOS, iPadOS, macOS, watchOS, and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple revolutionized personal technology with the introduction of the Macintosh in 1984.

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